Whether I am building your brand’s identity or designing individual assets, my process is the same — iterative and collaborative, but most importantly dedicated to creating something that aligns with and clarifies your intention.
research
To best serve you, I need to understand you. Whether you are a brand or an individual seeking creative translation, I need to understand your vision, the end customer, and the space the product will occupy - whether that’s an industry or a gallery wall. A brief questionnaire will help me clarify your goals, limitations, and preferences, while the deep-dive call will fill in any gaps.
brand: intro questionnaire / fine art: co-discovery
industry research
discovery “deep-dive” call
align
Informed by research and your insights, I will create & present one to several directions for your review. Using a collage of images, textures, etc., I will show you how I envision your concept. Here, we can find common ground and solidify the project’s trajectory.
mood board(s)
design
My favorite part: the translation. This is where the magic happens. Here, themes evolve into tangible touchpoints, or feelings become brushstrokes.
brand: presentation of first iteration / fine art: painting preview
refine
Naturally, we will make adjustments to further refine the project, layering in meaningful details that feel authentic to you and magnetic to the customer.
brand: second iteration and third iteration, depending on needs and scope / fine art: minor enhancements, if requested
final deliverable(s)
