to brand is to translate is
to brand is to translate is
Whether I am building your brand’s identity or designing individual assets, my process is the same — iterative and collaborative, but most importantly dedicated to creating something that aligns with and clarifies your intention.
Process
connect
Kindly reach out to get started.
proposal
contract
deposit
research
To best serve you, I need to understand you, your brand, your customer, and your intended industry. A brief questionnaire will help me clarify your goals, limitations, and preferences, while the deep-dive call will fill in any gaps.
industry research
deep-dive call
align
Informed by our research and your insights, I will create & present one to three brand directions for your review. With a collage of inspirational images, I reflect back to you how I envision your brand. Here, we find common ground and solidify the brand’s trajectory.
mood board(s)
design
My favorite part: the translation. This is where the magic happens. Here, themes evolve into tangible touchpoints.
presentation of first iteration
refine
Naturally, we will make adjustments to further refine the project, layering in meaningful details that feel authentic to you and magnetic to the customer.
second iteration
third iteration, depending on needs and scope
final deliverables
