“Your designer should fit you like a glove and throw you for a loop.”
A creative’s most valuable asset is their perspective. You are investing in someone’s instincts, strategic prowess, and creative courage.
You want them to translate the exactness of your vision and invite you to be bolder. You want an empath with an aptitude for drawing outside the lines.
Meet interprës’ founder and lead creative, Savannah Fellers.
Instincts
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My aesthetic is ever-evolving, but firmly rooted in classic luxury. This was influenced by my uniquely nomadic childhood, which followed the international show jumping circuit.
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I steer clear of unnecessary noise and, instead, pack meaning into minimalist design. I prefer clean, but curiously thoughtful visuals.
As a designer, I love incorporating hand drawn or hand painted details. Especially for luxury brands, human details imply a level of care and craftsmanship while helping to form an emotional connection with the customer.
As an artist, I’ve always appreciated the abstract, but feel called to realism and surrealism. I enjoy the process of discovering my subject. It requires patience, acute attention to detail, and - most importantly - a willingness to consider new perspectives.
Strategy
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Bachelor of Science from Linfield College, Cum Laude
I am driven by an innate curiosity; I am a forever student who will continue to invest in my education, from taking online courses to striking up conversations with strangers.
My entrepreneurial ventures have invited the most growth, from conceptualizing and actualizing a luxury equestrian apparel brand to launching an entrepreneur-friendly podcast. Every challenge is an opportunity to expand my knowledge and diversify my skillset.
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Customer centricity: empathizing with and designing for the customer — Read my blog, Empathy + Opportunity
Value-driven brand design: designing from the inside out, or leading with your principles — from your supply chain to your messaging
Blue ocean strategy: identifying and serving unmet needs, carving out a unique space for your brand
Founder mentality: bringing the commitment, care, and perspective of a founder to every client’s project
Creative Courage
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Planting easter eggs in logos and icons. See examples.
Respectfully challenging an industry’s status quo
Conceptualized and created a first-of-its-kind, body-positive size chart, which led to interviews with respected publications, Horse & Style, Equestrian Lifestyle, and EqLuxe (2019-2020)
Revived an industry staple with a new silhouette. (2019)
Introduced humor to trade show materials in a creatively stale industry, snack nut processing. “Your World is Nuts. We’re here to help” (2021). In addressing the bizarre nature of COVID, this backdrop saw the customer while offering a refreshing glimpse of levity.
Differentiating on a new plane
Equestrian apparel: While many brands competed for the best color-blocked design, I experimented with pleats and texture.
Turning values into touchpoints
Planned and styled an “Age is Timeless” shoot, featuring mature models and celebrating beauty at every age
In updating Pinnacle Exhibits’ website, we utilized outlined, window-like typography to invite the user into the content in the same way their brand installations invite customers into an experience
Matched an eco-conscious client with a supplier who produces “The World’s Most Sustainable Hat”
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Capitalizing on authenticity: I create sustainable competitive advantages by leaning into inherent points of differentiation
Spearheading thoughtful rebellions: Instead of feeling limited by industry standards, I look for ways to update them
Designing like a founder: I carefully consider and plan for the downstream effects of design decisions, from material compatibility to cost