Your designer should fit you like a glove and throw you for a loop.
You want someone who can express your story in a new language without diluting its meaning. Someone who invites you to be bolder. An empath with an aptitude for drawing outside the lines.
Meet interprës’ founder and lead creative, Savannah Fellers.
Instincts
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I pack meaning into minimalist design. I prefer clean, but curiously thoughtful visuals.
As a designer, I love incorporating hand drawn or hand painted details. Especially for luxury brands, human details imply a level of care and craftsmanship while helping to form an emotional connection with the customer.
As an artist, I’ve always appreciated the abstract, but feel called to realism and surrealism. I enjoy the process of discovering my subject. It requires patience, acute attention to detail, and - most importantly - a willingness to consider new perspectives.
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My aesthetic is ever-evolving, but firmly rooted in classic luxury. This was influenced by my uniquely nomadic childhood, which followed the international show jumping circuit.
I am also deeply inspired by — and grateful for — the different roles I have played over time: student, athlete, runway and print model, yoga instructor, founder, podcast host, sister, daughter, friend, etc.
Strategy
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Bachelor of Science from Linfield College, Cum Laude
Curiosity drives me: I am a lifelong learner who seeks opportunities to grow, whether through online courses or conversations with strangers.
My entrepreneurial ventures have fueled the most growth — from building an equestrian apparel brand to launching a podcast for entrepreneurs. Each challenge has broadened my perspective and diversified my skillset.
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Customer centricity: empathizing with and designing for the customer — read my blog, Empathy + Opportunity
Value-driven brand design: designing from the inside out, or leading with your principles — from your supply chain to your messaging
Blue ocean strategy: identifying and serving unmet needs, or carving out an uncontested space for your brand
Founder mentality: bringing the commitment, care, and perspective of a founder to every project
Creative Courage
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Planting easter eggs in logos and icons
Challenging the status quo
Conceptualized and created a first-of-its-kind, body-positive size chart, which spurred interviews with respected publications, Horse & Style, Equestrian Lifestyle, and EqLuxe (2019-2020)
Revived an industry staple with a new silhouette (2019)
Introduced humor to trade show materials in a creatively stale industry, snack nut processing. “Your World is Nuts. We’re here to help” (2021). In addressing the bizarre nature of COVID, this backdrop saw the customer while offering a refreshing glimpse of levity.
Differentiating on a new plane
Shifted the conversation in equestrian apparel from color blocking to texture, pleats, and silhouette
Turning values into touchpoints
Planned and styled an “Age is Timeless” shoot, celebrating beauty at every age
In updating Pinnacle Exhibits’ website, we utilized window-like typography to invite the user into the content in the same way their brand installations invite customers into an experience
Matched an eco-conscious client with a supplier who produces “The World’s Most Sustainable Hat”
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Capitalizing on authenticity: I create sustainable competitive advantages by leaning into inherent points of differentiation
Spearheading thoughtful rebellions: Instead of feeling limited by industry standards, I look for ways to update them
Designing like a founder: I carefully consider and plan for the downstream effects of design decisions, from material compatibility to cost