Design is a series of choices. I choose to be intentional.

Why? As curators of context and sculptors of perception, designers and artists hold real power.

The choices we make — what we amplify, what we overlook, and what we stand behind — shape perception and influence behavior. In the same way words carry connotations, design choices carry associations.

Creative work can inspire empathy, raise awareness, and simply help someone feel seen, but it can also reinforce bias, obscure truth, or say nothing at all. Even silence is a message.

From strategy to materials, from partnerships to production, our decisions ripple outward. Who we work with, what we support, and how we show up matters. Our choices matter.

I believe creativity carries responsibility and that work guided by care, clarity, and conscience can drive positive change.

Just as I help others express their values through creative work, I am guided by my own. I choose to work with brands who are intentional, curious, and committed to making a positive impact — big or small.